We’re Tennessee born. American built.

We don’t fake heritage. We don’t worry about what advertisements with fake southern accents and new shirt creases in their flannel tell us what Southern life is supposed to be.

We were raised on Southeast Tennessee grit, muddy tires, busted knuckles, and mornings on the Tennessee River. That’s in our blood.

Everything we make is purpose built. No bullsh*t.

• Gear that works because we need it to.

• Gear that lasts because throwaway junk ain’t in our blood.

• Gear stamped with American sweat — not with some cheap “Made in China” sticker.

Nothing has aggravated us more than watching American companies wave Old Glory with one hand while shipping our jobs and dollars to China with the other. That’ll never be us.

Because we know the truth: small-town money belongs in small-town businesses. We buy honey from the bee man two houses down. We buy eggs from the man just down the road a piece. That’s how we were raised, and that’s how we’ll run this company.

Our crew is family. Our crew is friends. Our crew is the Hard Holler™ — folks who show up, stand tall, and don’t need a marketing team to tell ‘em who they are.

Most companies sell a story. We live ours. You’ll see it in the sketches, busted prototypes, and long nights that turned into dawns. That’s what real heritage looks like.

So here’s the line:

Pick up our gear and you’ll know it ain’t hype, it ain’t “marketing first, product second”, and it damn sure ain’t built in some third world sweatshop.

It’s built to last. Built right here. Built for folks like us.

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🔔 Update from the Holler

This website’s under development — just like our newly born company. Keep checking back as we roll out our Tennessee Born. American Built. gear, fighting to source local and keep small-town dollars in small-town businesses.

‘preciate y’uns,

— The Owl Holler Chill Team